Art Direction, Packaging Design & Website Design
Heavy Atelier Studio was enlisted as Art Director in 2013 to create the initial advertising campaigns, packaging design and website design for Koral.
Our guiding objective was not only to elevate and develop the Koral brand’s visual identity to the same standard of quality reflected in the company’s collection of premium denim, but also create unique and efficient systems to establish Koral as a continued leader within the premium denim industry.
Koral denim is carried at premiere stockists worldwide, including Neiman Marcus, Bergdorf Goodman, Saks Fifth Avenue, Harvey Nichols, Simons, Lane Crawford, Selfridges & Luisa Via Roma.