Art Direction, Brand Identity & Packaging Design
Established in 2006, Swiss Angeles is one of the world's premier online pre-owned Rolex exchanges where clients can buy, sell & trade vintage and used Rolex watches. Heavy Atelier was contracted to execute a comprehensive redesign of the brand in 2015, including new identity, packaging design, website design and art direction of all visual content.
As an online market place for one of the world’s most highly regarded brands it was important that all aspects of the design reflected the history of the Rolex brand while at the same time adding a more youthful and emerging style.